When we launched our private label health and supplement brand in the US, we knew that scaling would be a challenge, especially because the nature of our product, health-related supplements, requires credibility and authority to build trust. Customers are often cautious about purchasing health products online without strong recommendations from trusted professionals. For this reason, we focused on engaging influencers with relevant authority in the nutrition, wellness, and health categories.

Step 1: Partnering with Influencers Who Have Authority
The first critical step in scaling this brand was collaborating with health professionals, doctors, nutritionists, fitness coaches, and consultants, who already had the credibility and engagement necessary to convince potential customers that our products were safe and effective. These influencers had a direct connection to their audience, who trusted their recommendations when it came to health-related matters.

We paid these influencers to create consistent, high-quality content that highlighted the benefits of our products. This content was focused on educational and authoritative angles to ensure that the audience felt confident in making a purchase.

Step 2: Consistent Content Creation
In addition to the paid collaborations, we hired an influencer to generate consistent content for our official account. This influencer was specifically chosen to maintain engagement and keep our TikTok Shop active with regular posts. This dual approach paid collaborations with influencers and in-house creator content was key to ensuring we kept the momentum going.

Step 3: Running Ads to Boost Visibility
simultaneously, we launched several ad campaigns to amplify our efforts:

• Free Sample Listings: We offered free samples to influencers and relevant audiences to build buzz.
• Spark Ads: These were used to boost high-performing contentfrom both influencers and our official account.
• GMV Max Ads: We allocated a significant budget to run GMV Max Ads, which dynamically adjusted based on performance to maximize ROI.

These ad campaigns helped amplify the reach of the influencer content and drive more traffic to our TikTok Shop, creating more visibility and awareness.

Step 4: Building a Community
To further scale the brand, we also created a close community through a creator rewards program, allowing influencers to be rewarded for their efforts and engagement. This not only built loyalty but also incentivized influencers to keep producing content about our products.

Step 5: Achieving Success
Through these combined efforts, we successfully scaled the brand and crossed the half a million GMV milestone. This was a great example of how paid collaborations, content creation, and targeted ad strategies can work together to create long-term momentum.

By leveraging the credibility of health and wellness influencers, running optimized ads, and maintaining consistent engagement through influencer-generated content, we managed to dominate the US TikTok Shop and establish a strong presence in the health and supplement category.

When we decided to launch our private label perfume brand on TikTok Shop, we knew that credibility and authority were key factors to success. We needed influencers who were not just popular but trusted by their audience. These were creators with exceptional engagement rates and a proven track record of influencing their followers with authenticity.

Step 1: Authority and Momentum Through Influencers
our first focus was on selecting premium creators with strong authority in the perfume space. These creators already had established audiences that trusted their recommendations. By collaborating with these influencers, we gained immediate credibility and momentum. Their content became a cornerstone for building trust with potential customers.

We strategically featured these creators and used their videos in our ads. The quality of their content resonated with our target audience, making it easier for our products to stand out in the competitive perfume market.

Step 2: Running Targeted Ads for Visibility
once the momentum started building, we began running a mix of video ads, listing ads, and Spark ads. These ads targeted specific perfume lovers and those who followed similar influencers. The combination of these ad types helped amplify our reach, bringing our brand into the limelight.

After establishing a strong base of engagement, we ramped up our efforts by running GMV Max ads at a £200/day budget. This AI-driven ad tool, which automatically allocates the budget to the highest-performing content, helped us optimize for maximum return on investment (ROI) on every order.

Step 3: Maintaining Momentum with Free Samples
To keep the momentum going, we made sure to send out 50-100 free samples each month. These samples weren’t just handed out randomly they went to influencers and creators whose audiences aligned with our target demographic. This tactic helped to keep our product top of mind for customers while driving more content creation around the brand.

Step 4: Scaling Through Premium Collaborations
As we scaled, we continued to work with premium influencers who had a real impact on our brand’s visibility. Their collaborations provided the extra push needed to take our perfume brand to the next level. With a combination of influencer collaborations, highly-targeted ads, and a steady stream of free samples, our brand gained solid traction in the market.

Step 5: Achieving Success
Through these combined efforts, we successfully grew our private label perfume brand and crossed 50K GMV with an average product price of £40. It was the result of a well-executed strategy that included working with the right influencers, using the right ad tools, and maintaining steady engagement through product sampling.

By collaborating with the right influencers, running optimized ads, and staying consistent with our product offerings, we were able to scale our private label perfume brand to a strong position on TikTok Shop, ultimately crossing the 50K GMV milestone.

When we first decided to launch our wholesale brand on TikTok Shop, we knew we had a high-demand product that would resonate with customers. Our approach was strategic and multi-phased, leveraging the power of influencer partnerships, optimized ads, and constant content creation to gain momentum.

Step 1: Product Launch and Building Initial Momentum
we kicked things off by listing our product, which was already in high demand. The moment we listed it, orders started rolling in. To further boost visibility, we immediately began running Listing Ads. This was our way of ensuring the product was being seen by a wide audience right out of the gate.

At the same time, we focused on creators outreach. We targeted 200-300 influencers each week who were relevant to our category, ensuring we had the right partnerships to create organic buzz.

But it didn’t stop there. We knew that for long-term success, our shop health had to be top-notch. We emphasized fast dispatch times (1-2 days) and ensured all orders were delivered within 4-5 days, which played a big role in maintaining an SPS score above 4.1. This strong foundation gave us the initial momentum we needed.

Step 2: Content Creation and Engaging with Influencers
after setting the groundwork, we moved on to engaging with influencers who had received our free samples. They started creating influencer-driven content around our product, which we then shared through Spark Ads to amplify their reach. These efforts were crucial in keeping the content flowing while we continued optimizing our listings.

To ensure that we were consistently generating high-quality content, we also turned to AI tools like TopView.AI and Make UGC. These tools helped us create influencer-style videos quickly and efficiently, further boosting our content output.

Additionally, we invested in paid collaborations with some influencers who had shown strong performance. By working with them, we were able to leverage their established audiences and bring more traffic to our TikTok Shop.

Step 3: Scaling and Expanding Reach
As the weeks went by, we began to see traction from both the organic content and paid ads. To scale our efforts, we implemented GMV Max Ads, allowing TikTok’s AI to dynamically allocate ad budgets based on the content’s performance. This helped us maximize return on ad spend (ROAS) and increased the overall sales volume.

We also didn’t stop at just one product. Since we were a wholesale brand, we had the ability to keep adding new products regularly. By keeping our product range fresh and seasonal, we continued to engage customers and maintain momentum in the shop.

The combination of all these efforts, product listings, influencer content, AI-driven videos, and optimized ad strategies paid off. After just a few months, our TikTok Shop crossed the 100K GMV mark, marking a significant achievement in scaling the brand.

Through this multi-step approach, we were able to scale a wholesale brand on TikTok Shop by building momentum from day one, consistently engaging influencers, and running effective ad campaigns, all while expanding our product catalog to keep customers interested.