We're Not Your Typical Agency
We’re operators who’ve been in the trenches — building, scaling, and exiting ecommerce brands for over a decade.
Empire Deals was built by people who’ve spent millions of their own money learning what actually works in ecommerce. We’ve made the mistakes, figured out the systems, and now we help ambitious brands skip the expensive lessons we had to learn the hard way.
How Empire Deals Started
It started with frustration.
After acquiring and scaling our first few ecommerce brands, we realized something: most agencies had never actually run a real ecommerce business. They optimized for metrics that looked good in reports but didn’t translate to profit. They cared about impressions, clicks, and engagement — because that’s what kept clients paying.
We cared about cash flow, margins, and sustainable growth — because that’s what kept businesses alive.
So in 2018, we made a decision: instead of just flipping brands, we’d start helping other operators scale the right way.
- Not with generic playbooks.
- Not with cookie-cutter strategies.
But with the same systems we used to grow and exit 40+ brands ourselves.
That’s how Empire Deals was born.
How We're Different
We've Been in Your Shoes
We know what it's like to worry about cash flow, deal with underperforming ads, and wonder if a new platform is worth the risk. We've been there. That's why we don't waste time on tactics that sound good but don't move the needle.
We Think Like Owners, Not Vendors
When we take on a brand, we treat it like it's ours. That means we focus on profit, not just revenue. We optimize for sustainability, not vanity metrics. And if something isn't working, we kill it fast — just like we would with our own businesses.
We Only Work on What We Know Works
We've tested hundreds of strategies across dozens of brands. Some worked. Most didn't. The ones that did became our core systems. We don't experiment with your budget. We deploy proven playbooks and adapt them to your brand.
We're Brutally Honest
If we don't think we can help you, we'll tell you. If a strategy isn't working, we'll admit it and pivot. If your product needs work before we can scale it, we'll say that too. We're not here to take every client — we're here to get results for the right ones.
What We've Built
40+ Acquired and exited ecommerce brands across multiple categories
$30M Generated over in revenue across TikTok Shop and Amazon
6 Scaled brands from zero to six figures in under months
90 Turned losing ad accounts into profit centers in days or less
Built creator networks that generated millions in GMV without discounting
Result: We didn't do this by following trends. We did it by building repeatable systems, testing relentlessly, and focusing on what actually drives profit.
Why Only ? Two Platforms
We could spread ourselves across 10 platforms and claim we “do it all. “But we don’t. We focus exclusively on TikTok Shop and Amazon because:
We've Generated 8-Figures Here
We know them inside and out — not from reading case studies, but from managing millions in ad spend and GMV ourselves.
Different Platforms, Different Mastery
Different platforms need different expertise. Most agencies spread thin. We master both.
Highest ROI for DTC Right Now
Facebook is saturated. Google is expensive. TikTok Shop and Amazon are where attention and intent meet buying behavior. That's where we play.
What We Believe
Profit Over Revenue
Revenue is vanity. Profit is sanity. Cash flow is reality. We optimize for the bottom line, not the top.
Systems Over Hacks
One-time wins don't build businesses. Repeatable systems do. We focus on building processes that work month after month, not just lucky campaigns.
Speed Over Perfection
Perfect never ships. We launch fast, test ruthlessly, and optimize based on data — not opinions.
Transparency Over Spin
We tell you what's working and what's not. No fluff. No excuses. Just honest updates and clear next steps.
Long-Term Over Short-Term
We're not interested in quick wins that hurt your brand long-term. We build sustainable growth engines that compound over time.
Who We're Built For
We’re not for everyone — and that’s intentional. We’re selective about who we partner with because we treat every brand like it’s our own business.
We work best with
brands that :
- Are doing $50K+/month and ready to scale
- Have a product with proven demand
- Are open to data-driven decisions
- Want sustainable growth, not quick spikes
- Value transparency and honesty over hype
We're probably not a fit if :
- You're looking for overnight success
- You want guarantees on specific revenue numbers
- You're not willing to invest in proper execution
- You want an agency that just says 'yes' to everything
Proof, Not Promises
We don’t make bold claims about what we’ll do for you. We let our track record speak for itself:
- TikTok Shop:
- Health brand: $0 → $500K GMV in 6 months
- UK wholesale brand: £100K GMV in 90 days
- Premium brand: £50K GMV with £40 AOV (no discounting)
- Amazon:
- Home goods: -$7.5K loss → $42K profit/month in 6 months
- Kitchen brand: Revenue doubled, profit up 130%
- Apparel (1,500 SKUs): $500K → $900K/month in 30 days
Ready to Work Together?
We work with a limited number of brands each quarter.
If you’re doing $50K+/month and ready to scale profitably on TikTok Shop or Amazon, let’s talk.
If we’re a fit, we’ll tell you.
If we’re not, we’ll tell you that too—and point you in the right direction.
- 15 minutes
- No pitch
- No pressure
Just an honest assessment of where you are and what’s possible.
We’ll reply within 24 hours to schedule your call.